23 May 2023 Article

Aice Group Breaks MURI Record for the Most Distribution of Disposable Masks During the COVID-19 Pandemic


Aice Group, a food company, has broken the record of the Indonesian Museum of World Records (MURI) for the "Most Distribution of Disposable Masks during the COVID-19 Pandemic." In collaboration with the central and regional governments, volunteers, and non-governmental organizations, Aice has distributed and produced 67 million free medical masks for healthcare workers and the general public in Indonesia during the past pandemic. This was announced directly by Aice Group's Chief Brand Officer, Jason Liu.

"The distribution campaign was carried out collectively and involved many parties," Liu said during the MURI record handover ceremony in Jakarta on Tuesday.

The production and distribution of masks were carried out so that the community, especially those in need, could use high-quality medical masks. Additionally, the scarcity of masks during the early days of the COVID-19 pandemic prompted this free mask distribution initiative to help the public access them. The mask aid has been ongoing from April 2020 to December 2022.

The medical masks, named "AICE-Shield," were produced by Aice in one of their factories in Mojokerto, East Java. In addition to Indonesia, Aice's factories in other countries also organized similar activities during the past pandemic.

Previously, Aice had imported health equipment and Personal Protective Equipment (PPE) and distributed them to hospitals in need. As COVID-19 cases increased and PPE, including masks, became scarce, Aice decided to produce and distribute disposable medical masks to the public.

Meanwhile, both the central and regional governments appreciated the achievement of this MURI record due to the collaboration that took place. The pentahelix collaboration between Aice and the government helped the government's efforts to prevent the COVID-19 pandemic.

"The Presidential Staff Office appreciates Aice Group's dedication in supporting the government's efforts against the past pandemic," said Joanes Joko, Senior Expert Staff at the Presidential Staff Office.

In addition to distributing free masks, Aice also distributed millions of their ice cream products during the past pandemic to healthcare workers as a tribute to their dedication as the frontline against the COVID-19 pandemic. Currently, Aice is running the #15DaysAiceSharingHealth program as a campaign for a healthy lifestyle.

In this campaign, they and the community provide support, such as education for children, family support, arts, and others, to be developed and provided with assistance according to needs. The plan is to carry out this campaign indefinitely, and it may continue as long as needed.

Source: Antaranews

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