AICE proudly announces the start of AICE Starlympic Bintang Olimpiade 2024, a talent search event in sports both online and offline for elementary, middle, and high school students nationwide, with the theme "Heading to Paris Cheering for Indonesia" as a form of support for young people who want to realize their dreams through effort and sweat.

The memory is still fresh of Indonesian athletes fighting in the Paris 2024 Olympics and achieving a historic feat with 2 gold medals and 1 bronze medal. The struggle of athletes to win medals in the highly competitive Olympic event was not achieved instantly.

One way is by starting with small-scale competitions and gradually moving up to international levels.

The Great Indonesian Dictionary (KBBI) defines competition in three ways: Competition is rivalry. Competition is a contest to win a championship, and competition is a sports system that requires all parties to compete against each other.

These three meanings are encapsulated in the AICE Starlympic Bintang Olimpiade 2024 event.

Agus Sumarna, Head of Digital AICE Group, said that AICE has once again achieved recognition as a Worldwide Olympic Partner 2024 and Official Ice Cream of the Indonesian National Team at the Paris 2024 Olympics.

This status reaffirms AICE's commitment to supporting sports and making a tangible contribution through quality and innovative products.

AICE's further support and commitment are shown through the organization of AICE Starlympic Bintang Olimpiade 2024. This event is open to all talents in sports for elementary, middle, and high school students.

"AICE hopes to be a positive inspiration for young people to achieve their dreams through effort and sweat in sports," said Agus.

AICE Starlympic Bintang Olimpiade 2024 is an opportunity for talented Indonesian youth to compete to realize their dreams of becoming the best and win a trip to Paris with a total prize of up to 400 million Rupiah.

With National Judges who are experts in their fields, such as El Rumi (Artist, Drummer, and Boxer), Greysia Polii (Olympic Gold Medalist in Tokyo 2024 Badminton), and Sintya Marisca (Actress/Influencer).

Activities: AICE Starlympic Bintang Olimpiade 2024 will conduct a roadshow to 7 cities, visiting a total of 35 schools, and select 30 participants both offline and online who will then receive a coaching clinic from the judges. They will compete again in the grand final session, and 5 top participants will be flown to Paris.

Jakarta is the first city for the AICE Starlympic Bintang Olimpiade 2024 roadshow, represented by National Judge El Rumi and Head of Digital AICE Group Agus Sumarna.

To participate in AICE Starlympic Bintang Olimpiade 2024, post your talent video on social media following all the requirements listed on the website www.aicestarlympic.co.id, with the competition period from August 5 to September 20, 2024.

One of the judges, El Rumi, said that AICE Starlympic Bintang Olimpiade is a special opportunity for students to showcase their sports talents. Moreover, winners also have the chance to win hundreds of millions of Rupiah and visit Paris, which recently hosted the 2024 Olympics.

"Sports and learning are common in schools, especially with this competition offering great prizes. It would be a shame to miss it, so prepare well," said El Rumi.

Preparation can be done by strengthening physical and mental aspects. Mental preparation is needed to make physical activities enjoyable and to achieve performance. One way to maintain a positive mood is by enjoying ice cream between activities.

In this event, AICE is also introducing its new product, AICE Crispy Ball, to Indonesian consumers. "AICE Crispy Ball is ice cream with chocolate malt and crispy chocolate bits inside. The melting chocolate malt and crispy chocolate make eating ice cream even more exciting," said El Rumi.