Erick Thohir, a prominent figure in the sports and business sectors, has expressed appreciation for Aice Group's significant role in supporting the FIFA Match Day event. The collaboration between the Indonesian Football Association (PSSI) and Aice Group added vibrancy to the FIFA Match Day held at GBK Arena, Senayan, Jakarta, on Saturday, June 17, 2023.

Erick Thohir acknowledged Aice Group's commitment to enhancing the football experience for fans, particularly through its sponsorship of the FIFA World Cup 2022 Qatar. He highlighted Aice Group's efforts in spreading happiness and fostering sportsmanship among the national team as they faced world champion teams.

"We believe this grand match will serve as a momentum to boost the spirit of Indonesian football talent, where their opportunities are now wide open to make a mark on the international stage. In line with this spirit, Aice is committed to providing support alongside PSSI and its brand ambassador, Lionel Messi, to continue supporting the young football talents in Indonesia," stated Thohir.

Aice Group anticipates that the Indonesia vs. Argentina match will not only reignite the enthusiasm of the public in welcoming the world champion team but will also create a significant snowball effect in improving and enhancing the quality of the country's football ecosystem.

To achieve this goal, Aice Group has initiated an engaging grassroots football campaign. The company has launched the "10,000 Ice Cream Movement," distributing hundreds of ice creams and balls to budding football athletes in Soccer Schools (SSB) across Jabodetabek. This ice cream distribution aims to further motivate young talents and encourage them in their football training.

"We believe that building a national team that excels on the world stage must start from a young age. Developing young footballers is one of Aice's priorities in supporting the sports sector. The '10,000 Ice Cream Movement' and the distribution of hundreds of balls are here to appreciate the dedicated young athletes who train rigorously to reach higher levels. It is also an effort to support children who undoubtedly idolize Lionel Messi, a world-class footballer who started from the grassroots and has become a sports hero, not only for his country Argentina but also for football enthusiasts worldwide," concluded Jason, a representative of Aice Group.

Source: Beritasatu